Marketing Intelligence Articles

From SEO to SDO: How Search Discovery is Evolving Beyond Traditional Optimization

Back in 2018, I stumbled onto something interesting while working with machine learning datasets. I was trying to get a pattern-recognition model to select specific content, not just based on keywords, but on the overall intent and context of the content. What I discovered was fascinating – content that was both well-structured and genuinely valuable consistently surfaced in the model, even when it didn’t follow traditional SEO formulas.

When Reasoning Models Change Everything We Know About Markets

I’ve watched marketing evolve through dozens of “next big things,” but the emergence of reasoning-capable large language models (LLMs) feels different. These systems aren’t just analyzing markets – they’re fundamentally changing how we understand the people behind the purchases.

The Real AI Marketing Revolution Isn’t About Content

While marketers obsess over AI-generated content, they’re missing a far more transformative application: using machine learning to finally wrangle the chaos of modern marketing data. The true revolution isn’t in generating more content – it’s in making sense of the digital breadcrumbs customers leave across dozens of platforms.