Artificial Intelligence (AI)

Discover how artificial intelligence transforms modern marketing. Expert insights on AI implementation, tools, and strategies for intelligent marketers.

From SEO to SDO: How Search Discovery is Evolving Beyond Traditional Optimization

Back in 2018, I stumbled onto something interesting while working with machine learning datasets. I was trying to get a pattern-recognition model to select specific content, not just based on keywords, but on the overall intent and context of the content. What I discovered was fascinating – content that was both well-structured and genuinely valuable consistently surfaced in the model, even when it didn’t follow traditional SEO formulas.

The Real AI Marketing Revolution Isn’t About Content

While marketers obsess over AI-generated content, they’re missing a far more transformative application: using machine learning to finally wrangle the chaos of modern marketing data. The true revolution isn’t in generating more content – it’s in making sense of the digital breadcrumbs customers leave across dozens of platforms.