Marketing Insights – Greyfell Group

The Truth About B2B Marketing: Lessons from a Recent Client Chat

I had an interesting conversation with some founders of a new project management consulting firm the other day. They’re smart people with solid experience, but like many new business owners, they were struggling with how to market their services effectively.

This chat reminded me of so many conversations I’ve had over the years with B2B service providers, and I wanted to share some key insights that might help others in the same boat.

From SEO to SDO: How Search Discovery is Evolving Beyond Traditional Optimization

Back in 2018, I stumbled onto something interesting while working with machine learning datasets. I was trying to get a pattern-recognition model to select specific content, not just based on keywords, but on the overall intent and context of the content. What I discovered was fascinating – content that was both well-structured and genuinely valuable consistently surfaced in the model, even when it didn’t follow traditional SEO formulas.

When Reasoning Models Change Everything We Know About Markets

I’ve watched marketing evolve through dozens of “next big things,” but the emergence of reasoning-capable large language models (LLMs) feels different. These systems aren’t just analyzing markets – they’re fundamentally changing how we understand the people behind the purchases.

Running Deepseek R1 locally on Apple Silicon using Ollama and OpenWebUI – Quick Start Guide

Apple Silicon Macs offer powerful hardware capabilities for running large language models locally. This guide walks through the process of setting up and running Deepseek R1 using Ollama as the backend and OpenWebUI as the frontend interface.

Running Deepseek AI’s Janus-Pro-7B Locally on Apple Silicon: A Guide to Text-to-Image Generation

In this article, I’ll walk through how to run the Janus text-to-image model locally on an M3 Mac. While many text-to-image models require powerful NVIDIA GPUs, we’ll show how to optimize Janus to run efficiently on Apple Silicon using Metal Performance Shaders (MPS).

The Real AI Marketing Revolution Isn’t About Content

While marketers obsess over AI-generated content, they’re missing a far more transformative application: using machine learning to finally wrangle the chaos of modern marketing data. The true revolution isn’t in generating more content – it’s in making sense of the digital breadcrumbs customers leave across dozens of platforms.